business information blog ? Direct Marketing

Direct marketing deal w?th communication w?th th? consumers without ?n? intervention ??k? press ?r electronic media. It ?? th???ht t? b? m??t effective tool f?r marketing ?f small business ventures. Main forms ?f direct marketing th?t w? see today ?r? door t? door leaflet marketing, direct mail, telemarketing, email marketing, voicemail marketing, broad cast faxing ?n? marketing via coupons. Or w? ??n ??? ???? direct marketing ?? a form ?f publicity th?t reaches ?t? audience without b? traditional formal channels ?f publicity, such ?? TV, newspapers ?r radio. Businesses communicate straight t? th? consumer w?th publicity techniques such ?? circular, catalogue distribution, promotional calligraphy, ?n? street publicity.

Direct Publicity ?? a sub-discipline ?n? type ?f marketing. Th?r? ?r? two main definitional characteristics wh??h distinguish ?t fr?m ?th?r types ?f marketing.

Th? first ?? th?t ?t sends ?t? message directly t? consumers, without th? ??? ?f intervening commercial communication media. Th? second characteristic ?? th? core principle ?f successful Publicity driving a specific ?call t? action.? Th?? aspect ?f direct marketing involves ?n emphasis ?n trackable, measurable, positive responses fr?m consumers (known simply ?? ?response? ?n th? industry) regardless ?f medium.

Direct marketing ?? attractive t? many marketers, b?????? ?n many cases ?t? positive effect (b?t n?t negative results) ??n b? measured directly. F?r example, ?f a marketer sends out 1,000 solicitations b? mail, ?n? 100 respond t? th? promotion, th? marketer ??n ??? w?th confidence th?t campaign led directly t? 10% direct responses.

Th?r? ?r? many channels ?f Direct Marketinglike:?

Direct mail:Th? m??t common form ?f direct marketing ?? direct mail, sometimes called junk mail, used b? advertisers wh? send paper mail t? ??? postal customers ?n ?n area ?r t? ??? customers ?n a list.

An? low-budget medium th?t ??n b? used t? deliver a communication t? a customer ??n b? employed ?n direct marketing. Probably th? m??t commonly used medium f?r direct marketing ?? mail, ?n wh??h marketing communications ?r? sent t? customers b? th? postal benefit.

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Telemarketing : Another common form ?f direct marketing ?? telemarketing, ?n wh??h marketers contact consumers b? phone.

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Door-t?-Door Leaflet Marketing : Leaflet distribution services ?r? used extensively b? th? q???k food industries, ?n? much ?th?r business focusing ?n a local catchment. Business t? consumer business model, similar t? direct mail marketing, th?? method ?? targeted purely b? area, ?n? costs a ??rt ?f th??amount ?f a mail shot due t? n?t having t? b?? stamps, envelopes ?r having t? b?? address lists ?n? th? names ?f home occupants.

Source: http://cacueg.org/direct-marketing-2.htm

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