Kevin Dorrian, Director of Acumen PR
Scotland On Sunday?picked up on our story about Deep Heat! The company behind ?Deep Heat?, one of the UK?s iconic healthcare brands, has embarked on a collaboration with the Edinburgh Complex Fluids Partnership (ECFP) based at the University of Edinburgh, to research ways that further improve the production processes and operational efficiencies across its range of topically applied products.
Working with the East Kilbride-based Mentholatum Company Ltd, ECFP plans to examine the behaviour of Deep Heat?s physical structure to enable screening for new product development prototypes on the basis of objective evidence and hard statistical data, rather than rely solely on subjective assessments.
Edinburgh Research and Innovation (ERI), the commercialisation arm of the University of Edinburgh, was instrumental in sealing the deal with the company, having worked closely with both Mentholatum and ECFP to develop a collaborative partnership that has already led to further projects.
The Mentholatum Company Ltd has a reputation spanning over 100 years in manufacturing some iconic healthcare products, including Deep Heat?, Deep Freeze and Deep Relief?, which they supply to markets in the UK, Europe, the Middle East and Africa.
http://www.acumen-pr.net/deep-heat/
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